Robin O'Connell

   

Paigeosity

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I designed and built this website for my friend, the consummate artist Paige McClurg, to replace an earlier site I built that was beginning to show its age. My primary goals were (1) to quickly funnel users to the page best suited to the purpose of their visit, (2) to highlight the artwork, and (3) to make updates as easy as possible for Paige.

Although landing pages have somewhat fallen out of fashion, I opted for one here because it perfectly serves the first goal while providing an opportunity to display the art (and the artist) and establish the aesthetic tone. Throughout the rest of the site, the design is minimal and monochromatic to ensure nothing draws the visitor's attention away from the artwork (goal 2). I selected WordPress for the backend to address the third goal. Despite its technical quirks, it is still hard to find a CMS that offers a more polished end-user experience than WordPress.

Screenshots

The homepage. The Paigeosity logo appears next to three prominent hexagons with thick borders and eye-catching backdrops which are labelled "gallery", "paige", and "shop". The index page for the artist's collections. Each collection is a wide rectangular banner with title and brief description overlayed on a dimmed representative background image. The page for the artists's "Artem Vivus" ("Art of Living") collection. Square thumbnails are arrayed in a 3-column grid, each overlayed with the title of the work. A brief marketing pitch for the artist appears under the heading "COMMERCIAL". Under the subheading "RATES", a prominent row of 3 squares outline the rate and terms of payment and provide a contact link.

Tools & Technologies

  • HTML/CSS/JS
  • PHP
  • WordPress